Saturday, October 11, 2014

What about the Food Truck Revolution?

Oh, the hot food catering trucks graphically wrapped...Yeah, that's here to stay. Its only going to evolve, more graphically designed, alternative fuel options and foods that don't even have names for. Going and soon gone are the days of the taco truck st least in the professional commercial circuit. L.A. is the food truck capital of the world with many having owner operators under the age of 30. Koji's now a household name is predominately credited with taking street food vendor to the all time high level it enjoys today. Lines averaging 40 people deep with a check average of $15 and $300,000 per month...per truck. Of course like any biz, not everyone is a winner, many fail. But those with a passion, food love and business smart and a iron-will back will succeed. I'd love to have my truck rolling down the strip. I can see it now, bright lights, neon bling, plasma menu DJ sound system and crazy food working up.