Saturday, July 31, 2010

1 comment:

chefbizz@yahoo.com said...

11 August 2005Managing Those Creative Types
Bestselling author Richard Florida tells why creativity adds to the bottom line -- and how companies can keep it flowing.
Employee EngagementPerformance ManagementPage: 12
In Part 1 of this interview, Richard Florida, Ph.D., author of the bestselling The Rise of the Creative Class and the recently published Flight of the Creative Class, discussed the value of creativity in business. As defined by Dr. Florida, creativity isn't the sole province of artists and musicians -- it's the ability to find better ways to make products or to find and fill needs that no one noticed existed.

Understanding the nature of creativity is more important than ever, Dr. Florida argues, because while the industrial economy is fading away, the creative economy is taking its place. This means that a new class of workers -- creative workers -- is coming to the fore. Creative workers constitute 30% of the American workforce, add trillions of dollars to the country's GDP, and earn 50% of the salaries, notes Dr. Florida, who is the Hirst Professor of Public Policy at the School of Public Policy at George Mason University and a Nonresident Senior Fellow at the Brookings Institution. He is also a Gallup Senior Scientist, one of a group of renowned scientists who lend their expertise to The Gallup Organization's research.








But people also have different abilities, people have different skill sets, and people have different capabilities. Everyone needs the opportunity to contribute their creativity. The organizations that will win over time in this Darwinian competition will be those that consistently and continuously harness talent, creativity, knowledge, and ability everywhere.

GMJ: So how should managers cultivate creativity in their employees?